EPISODE 31: Open Farm
Recorded February 2024
When Jacqueline rescued her first dog, Bella, she set out to find a natural, nutritious pet food that would help her new friend grow happy, healthy and strong – and that aligned with her personal values. But at the time, it seemed every food option was full of ingredients that seemed to compromise animal welfare, sustainability and transparency standards. As an animal lover, not only did she want to provide her pet with the highest quality food, but also to ensure that it was made ethically, and sourced from humane family farms that treated their animals with respect. She was disappointed in the options that were available, so alongside her husband Isaac and brother-in-law Derek, they started to explore what it would take to develop a pet food that met a higher standard – knowing there were likely many others who were seeking the same.
After years of research and hard work, they started Open Farm. Their goal was to do more than just change what pet food contained; they wanted to completely rethink the way it was made. For them, that meant not only sourcing the highest quality ingredients, but also supporting farmers who treat their animals right, and providing full transparency to customers.
It’s out of that vision that Open Farm was born—from the simple idea that pet food can both be good for your pet, and do some good for farm animals and the environment, all at the same time.